✓ CAUSE element: Purpose clarity assessment – Can leadership articulate why you exist in 30 seconds? Does purpose drive decisions or decorate the website? What principles would you violate for profit? What transformative outcome do you create?
✓ PEOPLE element: Culture carrier identification and leadership team assessment using championship psychology – Who’s on the bus vs who shouldn’t be? Do leaders embody stated values? Are high performers rewarded for the right reasons?
✓ LANGUAGE element: Brand authenticity audit exposing the gap between what you say and what you do – Does marketing match reality? Would employees share your social posts? Do customers describe you as you describe yourself?
✓ PLAN element: Strategy-culture alignment review – Do strategic goals contradict values? Are you chasing growth at culture’s expense? What metrics create unintended consequences? What opportunities should you decline?
✓ STRUCTURE element: Decision-making efficiency and bottleneck audit – How many approvals for a £5,000 decision? Who makes which decisions? Does structure enable speed or create silos? Where do things get stuck?
✓ SYSTEMS element: Metrics, rewards, and process alignment assessment – What behaviours do your systems actually incentivise? Do rewards align with stated values? Where do people game the system instead of doing great work?